Building a strong, values-led brand sounds great. It sounds exciting and interesting.
And it also sounds expensive, time-consuming and a lot of work.
So why would having a values-led brand be useful? What can a good brand help you do in your business?
1. It helps you make more effective decisions.
With the right brand, the biggest impact you’ll see on your business is your ability to make more effective decisions. A brand is like a guiding light; it helps you decide what’s worth spending your time and energy on, and which things you should let go.
This applies to operational decisions – like the sort of products you should make and how you should make them – as much as it does to marketing techniques.
It’s easy to be persuaded that The Latest Thing is the right thing for you. But is it?
The way you know what to do – and the way you know where to spend your precious time – is to know who you are and what your business stands for.
2. It’s less stressful to run your business.
With more effective decisions comes less stress and less struggle. As a business owner, you already have a hundred different plates to spin, from social media and sales to accounting and email marketing.
Having a values-led brand makes spinning those plates much easier and smoother, making the whole experience of running your business more enjoyable.
In particular, getting that brand down on paper alleviates stress and struggle.
Without writing these important things down like your values and vision, it’s easy to forget them. And forgetting what you believe in, what your business stands for and what your values are leads to poor decisions, time-wasting and frustration.
3. It makes your marketing easier and more enjoyable.
A consciously-created, values-led brand also makes it easier to position and create your marketing.
Rather than thinking about all of the things you ‘should’ be doing because someone on the Internet told you it was important, you can use your brand to help you focus on what’s relevant to you and your customer.
That includes briefing other people to help you create your marketing.
It is hard communicating with designers, photographers, videographers and all the folk who help you deliver those marketing assets.
I know it’s hard because I’ve worked in agencies, and sometimes it’s like we’re all speaking a different language.
So how do you communicate with your designer or photographer in a way that makes sense to then?
You’ve got to speak the same language. That means handing over something which gives them ideas, hints, words, thoughts and more which describes WHO you are, WHAT you do and WHY you do it succinctly and beautifully.
You need to show them something which say, “This is what I stand for. This is my brand”.
4. It gives you a consistent, clear message to share.
For me, the most exciting things about developing a values-led brand is it gives your business a consistent and clear message for your customers.
Instead of not knowing what to say to your customers online, in print or in person – or worse, not really knowing why you’re saying it – your brand will guide you.
You’ll have created a message that’s clear and consistent, and that’s one of the key ways a business achieves success.
Want to have an easier, more enjoyable, less stressful time running your business in 2020?
I invite you to book a workshop with me and take up my 2020 offer of a 4 hour workshop + 2 follow up calls to help you on your journey to a clear, values-led brand.
Book a Values-Led Branding workshop with me for any time in Jan-March 2020, pay before the end of 2019, and you will receive the special price of £880, giving you £120 saving on the standard price.
Talk through the workshop, learn the details of what you will receive and find out what results people have seen by booking a 30-minute discovery call.