As a fashion e-commerce brand who understands the power of content, the next step for us was to finely tune our copy to ensure we were effectively reaching out to our target audience. With Elly’s help and expertise, we discovered who our target customer was through extensive customer profiling.
As a result, we now have an incredibly clear picture of who we are writing for, from what they eat for breakfast to what they worry about on a daily basis. This also helps us create content our target audience can relate to and genuinely want to read.
The Maxwell Scott team found Elly’s workshops to be incredibly insightful and actionable. Her spirited and interactive approach to training was refreshing and made a challenging topic fascinating.