Building a strong, values-led brand sounds great. It sounds exciting and interesting. And it also sounds expensive, time-consuming and a lot of work. So why would having a values-led brand be useful? What can a good brand help you do in your business? 1. It helps you make more effective decisions. With the right brand, the biggest impact you'll see on your busin[...]
Today I want to talk about how your brand is more than just how you look. We live in an age of the image. Since the development of television, and even since the invention of photography, cultural commentators have been saying some of our societies have increasingly been dominated by images. But right now it's hard to escape the feeling of being surrounded b[...]
Today I wanted to talk to you about why some creative business owners seem to be scared of brand. First, let's clarify what I mean when I talk about a brand. I see brand as everything you are as a business. While your business might include you working in different capacities - doing your accounts, making or marketing, for example - brand is everything else;[...]