What is a ‘core value’ and why is it important?

I’ve wanted to be an astronaut since I was a kid. I’ve also wanted to be a journalist, art teacher, ballet dancer, performance poet, university lecturer, jewellery designer, ceramic artist, writer, florist and farmer. I’ve made pots, necklaces, collages, paintings, clothing, homewares and illustrations. I’ve studied history of art, Marxism, fashion theory, English literature, economics...

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Here’s a Checklist for Using Your Values in Your Creative Business Projects

  Having strong personal values tends to be a common factor among creative business owners. You can use these values in lots of different ways for deepening or growing your business. One of the ways might be understanding which are non-negotiable and which are negotiable values, so you can choose the projects you want to...

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