For Your Creative Business, Brand Should Be More Than How You Look

Today I want to talk about how your brand is more than just how you look.   We live in an age of the image. Since the development of television, and even since the invention of photography, cultural commentators have been saying some of our societies have increasingly been dominated by images. But right now… Continue reading For Your Creative Business, Brand Should Be More Than How You Look

Here’s Why You’re Scared of Branding Your Creative Business, and Why You Don’t Need to Be

Today I wanted to talk to you about why some creative business owners seem to be scared of brand.   First, let’s clarify what I mean when I talk about a brand. I see brand as everything you are as a business. While your business might include you working in different capacities – doing your… Continue reading Here’s Why You’re Scared of Branding Your Creative Business, and Why You Don’t Need to Be