What is a ‘core value’ and why is it important?

I’ve wanted to be an astronaut since I was a kid. I’ve also wanted to be a journalist, art teacher, ballet dancer, performance poet, university lecturer, jewellery designer, ceramic artist, writer, florist and farmer. I’ve made pots, necklaces, collages, paintings, clothing, homewares and illustrations. I’ve studied history of art, Marxism, fashion theory, English literature, economics...

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What can a values-led brand help me do in my creative business?

Building a strong, values-led brand sounds great. It sounds exciting and interesting. And it also sounds expensive, time-consuming and a lot of work. So why would having a values-led brand be useful? What can a good brand help you do in your business? 1. It helps you make more effective decisions. With the right brand,...

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Here’s a Checklist for Using Your Values in Your Creative Business Projects

  Having strong personal values tends to be a common factor among creative business owners. You can use these values in lots of different ways for deepening or growing your business. One of the ways might be understanding which are non-negotiable and which are negotiable values, so you can choose the projects you want to...

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How to Organise Your Creative Business so You Can Take a Holiday Without Worrying

You’re convinced you need a holiday. Now what? (If you’re not convinced you do, read this first.) The biggest myth for creative business owners when it comes to taking a holiday is that their business will collapse without them being there. The truth is it won’t. It might be tricky to manage. You might have to set...

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What I Wish I’d Known When I Was 18: Some Advice from a Creative Business Owner

Last week I spoke at the Glug Leeds networking event along with four other people. We each shared our thoughts on what we wish we’d known when we were 18. After a lot of thought in preparing for the talk, I realised there were only a few really important things that I wish I’d known....

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“My Time Isn’t Worth Anything.” Is Yours? Why Valuing The Time You Spend on Your Creative Business Is Essential

  Today I want to talk to you about time and how we value it.   The other day, me and a friend of mine were discussing getting some repairs done on his car, and whether he could do it himself. When we talked, I said “It really depends on whether you feel you have...

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