What can a values-led brand help me do in my creative business?

Building a strong, values-led brand sounds great. It sounds exciting and interesting. And it also sounds expensive, time-consuming and a lot of work. So why would having a values-led brand be useful? What can a good brand help you do in your business? 1. It helps you make more effective decisions. With the right brand,...

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Here’s a Checklist for Using Your Values in Your Creative Business Projects

  Having strong personal values tends to be a common factor among creative business owners. You can use these values in lots of different ways for deepening or growing your business. One of the ways might be understanding which are non-negotiable and which are negotiable values, so you can choose the projects you want to...

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“My Time Isn’t Worth Anything.” Is Yours? Why Valuing The Time You Spend on Your Creative Business Is Essential

  Today I want to talk to you about time and how we value it.   The other day, me and a friend of mine were discussing getting some repairs done on his car, and whether he could do it himself. When we talked, I said “It really depends on whether you feel you have...

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