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creative business advice

“But I’m not that interesting!” Three reasons why your audience really DOES care about your story.

It's a phrase I've heard many times before: "But I'm not that interesting!" Someone has convinced you that your story isn't interesting. That no-one wants to hear about how you got to where you are, what your studio is like, the sort of creative techniques you use. That is BULLSHIT. You are super interesting. Your story is fascinating! You're going to find out exact[...]

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What can a values-led brand help me do in my creative business?

Building a strong, values-led brand sounds great. It sounds exciting and interesting. And it also sounds expensive, time-consuming and a lot of work. So why would having a values-led brand be useful? What can a good brand help you do in your business? 1. It helps you make more effective decisions. With the right brand, the biggest impact you'll see on your busin[...]

“My Time Isn’t Worth Anything.” Is Yours? Why Valuing The Time You Spend on Your Creative Business Is Essential

  Today I want to talk to you about time and how we value it.   The other day, me and a friend of mine were discussing getting some repairs done on his car, and whether he could do it himself. When we talked, I said “It really depends on whether you feel you have the time to do it and learn how to do it.” He said, “Well, my time isn't worth anyt[...]