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branding for creatives

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What can a values-led brand help me do in my creative business?

Building a strong, values-led brand sounds great. It sounds exciting and interesting. And it also sounds expensive, time-consuming and a lot of work. So why would having a values-led brand be useful? What can a good brand help you do in your business? 1. It helps you make more effective decisions. With the right brand, the biggest impact you'll see on your busin[...]

Here’s Why You’re Scared of Branding Your Creative Business, and Why You Don’t Need to Be

Today I wanted to talk to you about why some creative business owners seem to be scared of brand.   First, let's clarify what I mean when I talk about a brand. I see brand as everything you are as a business. While your business might include you working in different capacities - doing your accounts, making or marketing, for example - brand is everything else;[...]