Category

Marketing

“But I’m not that interesting!” Three reasons why your audience really DOES care about your story.

It's a phrase I've heard many times before: "But I'm not that interesting!" Someone has convinced you that your story isn't interesting. That no-one wants to hear about how you got to where you are, what your studio is like, the sort of creative techniques you use. That is BULLSHIT. You are super interesting. Your story is fascinating! You're going to find out exact[...]

“My Time Isn’t Worth Anything.” Is Yours? Why Valuing The Time You Spend on Your Creative Business Is Essential

  Today I want to talk to you about time and how we value it.   The other day, me and a friend of mine were discussing getting some repairs done on his car, and whether he could do it himself. When we talked, I said “It really depends on whether you feel you have the time to do it and learn how to do it.” He said, “Well, my time isn't worth anyt[...]

Here’s Why You’re Scared of Branding Your Creative Business, and Why You Don’t Need to Be

Today I wanted to talk to you about why some creative business owners seem to be scared of brand.   First, let's clarify what I mean when I talk about a brand. I see brand as everything you are as a business. While your business might include you working in different capacities - doing your accounts, making or marketing, for example - brand is everything else;[...]