The Crystal Clear Brand workbook is a step-by-step guide to creating, developing and articulating your creative business’ brand.
It’s based on the live, in-person workshops I do with my marketing clients, using the same techniques to help you get to a brand you’re really proud of.
Just like the workshops I do in-person, the final result of the workbook is the start of your brand manual: a living, breathing document that contains the foundation for your business.
“The Crystal Clear Brand workbook helped me articulate the purpose of Curator Space very clearly, in a way I hadn’t ever done before.”
Louise Atkinson, Curator Space
a step-by-step guide for creative businesses
By completing the exercises in this workbook, you will create a brand manual that’s unique to your business. This manual will contain answers to questions like:
- “Who am I as a creative business?”
- “What am I doing with my business?”
- “What do I say to customers to show them who I really am?”
And the best part is that you will have answered those questions.
This workbook will get the answers out of your head, onto the page and into a format that you can use.
“From working with Elly, I now know what I need to say, to who and when – and that takes away a huge amount of stress and frees up time for me.”
Paul Leniham, Owner, NOT IN LOVE premium accessories brand
EXPLORE THE WORKBOOK
Explore the 80-page Crystal Clear Brand workbook: click on the sections below to see a summary of what you’ll be doing, step-by-step.
Here, I explain the purpose of the workbook, how to use it effectively and inspire you with ideas on how you can use your finished brand manual in your creative business.
You’ll explore where your business came from, and construct a short history you can easily share with customers.
You’ll think deeply about why you do what you do, articulating your brand’s purpose succinctly and clearly.
We discuss the idea of being profitable as a creative business, and how to talk about your role as a profitable business with your customers.
You’ll use your imagination to discover where you want to be in the future, then define what you’re doing today to get there.
You’ll establish a unique personality for your brand that you can maintain authentically and easily.
You’ll carve a distinct path you and your brand can follow, so you never get lost or distracted.
You’ll build and articulate the two essential messages your customer needs to know about your brand, creating the foundations for future marketing.
You’ll bring together all the work you’ve done in your individual brand manual – a living, breathing document which will guide you in decision making and day-to-day business activities.
You’ll let your imagination run wild and dream up ways you can use your brand manual in your business.
take a look at what’s inside
It’s important you invest in the things which are right for your creative business. Here’s a taster of the Crystal Clear Brand Workbook so you can decide how worthwhile it’ll be for you.
My name’s Elly and I’m a marketing consultant working with creative businesses to help them market themselves in sustainable, enjoyable ways.
Over the last six years I’ve worked with over 40 brands, from companies like Marks and Spencer and Unilever to independent personal stylists.
I’m also a tutor for marketing at the University of Leeds and have guest lectured at London College of Fashion.
I created the Crystal Clear Brand workbook to help you create, develop and articulate your brand in a conscious way.
The workbook will ask you the right questions to get what you already know out of your head, onto the page and into a format you can actually use in your creative business.
based on tried and tested workshops
The workbook is based on the techniques I use with my clients in live, in-person workshops. These exercises have helped them clarify, articulate and understand their brand completely, whether they’ve been a brand new business or someone well-established.
Most importantly, these exercises have helped show my clients they can run their creative business in enjoyable and meaningful ways. They come out of the workshops more confident about what they’re doing and completely clear on what decisions they need to make.
“The Maxwell Scott team found Elly’s workshops to be incredibly insightful and actionable. Her spirited and interactive approach to training was refreshing and made a challenging topic fascinating.”
Jessica Oram, Content Manager, Maxwell Scott handbags
“Eleanor ran an in-depth brand clarity workshop which really helped both of us to establish my values and understand my customer. She has brilliantly fulfilled the role of the marketing director I don’t have, and I hope that she will continue to work with me in the future to grow the brand.”
Charlotte Raffo, Owner, The Monkey Puzzle Tree interiors
“The workshop gave me clarity on what services I should be offering and helped me come up with some unique ideas that are completely different to anything else in my industry.”
Arash Mazinani, Independent Personal Stylist
“The first session [Elly] conducted to discuss the Found Us brand was vital in understanding both purpose and ethos of the business, and this work was pivotal to the launch of the website and the current success of the business.”
Peter Cobley, Owner and founder, Found Us recruitment
“The brand workshop and subsequent discussion really kick started wider change in recognising how we communicate what we do, in the best way possible.”
Ben Eddie, Production Manager, Grace & Tailor events company
“You made it easy to work with you, no drama and such a genuinely lovely human being.”
Gilda Smith-Leigh, Senior Economic Development Officer, Leeds City Council