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values in business

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What is a ‘core value’ and why is it important?

I’ve wanted to be an astronaut since I was a kid. I’ve also wanted to be a journalist, art teacher, ballet dancer, performance poet, university lecturer, jewellery designer, ceramic artist, writer, florist and farmer. I’ve made pots, necklaces, collages, paintings, clothing, homewares and illustrations. I’ve studied history of art, Marxism, fashion theo[...]

How I Pick My Projects Based on Personal Values as a Creative Business Owner - Photo by Annie Spratt via Unsplash
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How I Pick My Projects Based on Personal Values as a Creative Business Owner

The other week I had a fun brunch with Alix, who asked me: "How do you do the work you do, and manage to stick to your values?" If you run your own creative business, there will always be a time when you have to make a decision about a job which pays well, but doesn't fit your values. It might be that it's the wrong sort of client, the terms of the project a[...]