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Here’s a Checklist for Using Your Values in Your Creative Business Projects


 

Having strong personal values tends to be a common factor among creative business owners.

You can use these values in lots of different ways for deepening or growing your business.

One of the ways might be understanding which are non-negotiable and which are negotiable values, so you can choose the projects you want to work on with confidence. Read more about that here.

I have clear personal values which help ground me and my life, including the work I choose to do.

Before I take on any job, I have a checklist of questions related to my values which I run through to see where the job fits, and where it doesn’t.

I wanted to share how I made that checklist with you so you can create one for your own creative business.

Everyone’s values are different, so me sharing my exact set of questions won’t be that useful to you – but sharing the way I’ve constructed those questions will help you get organised so you can use your own values with confidence.

 


 

The first question I ask is always:

What are my first impressions and intuitions?

Sometimes, our intuition can tell us everything we need to know. We might not be able to explain, logically, what the problem is, but our intuition feels it.

The value questions are therefore a way to counter this intuition and make sure you’re not just relying on gut instinct.

How am I using [a value] in this project?

I ask myself exactly how I will be using each of my values in this project. Some of them are very clear: for example, for my personal value of ‘helping’, I can ask “How am I helping in this project?”.

Other of my values, like ‘nature’, require a bit more thought: the question might be “How am I valuing and respecting nature in this project?”

According to [a value], what specifically will I get out of this project?

I then ask myself what the benefits are to me of doing this project, in relation to my values. For example, one of my values is ‘learning’, so I ask myself, “What specifically will I learn during this project?”.

If I find it difficult to answer these questions, I can then ask myself “Why am I really taking on this project?”. The answer may be because it’s bread-and-butter work, in which case I can answer the remaining questions with this in mind.

Will what I get out of this project according to [a value] be useful to me in the future?

It’s important to think long-term with your creative business, so I consider what I might get out of a project, according to a value, which might be useful to me later down the line.

One of my personal values is ‘play’, so I might ask myself “Will the playful experimentation and new ideas I get out of this project be useful to me in the future?”.

You’ll have noticed that I don’t stick to a rigid question scheme, and instead mould it to fit what I’m talking about.

The key is to developing a themed question you can actually answer, not reproducing a specific question structure that might not make much sense to you.

How does the client/customer fulfil [a value]?

You’re going to be working quite closely with someone on a project and therefore writing down your understanding of how they fulfil (or don’t fulfil) a particular value of yours is very useful.

As an example, one of my personal values is ‘love’, so I ask myself: “Do the people who work at this company really love what they do?”, “Does the client demonstrate love and connection in their relationship with me and their customers?” and “Does the client believe love is an important part of their work?”.

Finally, I ask myself a set of questions based on the principles of sustainable marketing. These are more specific to my way of working, but I wanted to share one question with you which will add something extra to your values checklist.

How does this project acknowledge its role and responsibility in shaping the future of:
… the businesses involved in it?
… the customer receiving it?
… the community surrounding it?

As an independent creative business owner, this last question is so important. You want your business to last, and you want it to deepen or grow. You want to connect with your customer and other creative business people like you.

Understanding how this project – this one on your desk right now – will be shaping the future of the businesses that are involved with it (including your own), the customer receiving it and the community surrounding it is therefore essential.

By understanding these things, you can understand whether the project will help your creative business connect, deepen, grow and live for a long time. From that, you can make a more confident decision.

 


Here’s the full checklist of question structures so you can start creating your own:

  • What are my first impressions and intuitions?
  • How am I using [a value] in this project?
  • According to [a value], what specifically will I get out of this project?
  • Will what I get out of this project according to [a value] be useful to me in the future?
  • How does the client/customer fulfil [a value]?
  • How does this project acknowledge its role and responsibility in shaping the future of:
    … the businesses involved in it?
    … the customer receiving it?
    … the community surrounding it?

 

Having a values-led creative business means having a business that’s true to who you are and what you want to achieve in the world.

These questions are a simple way for you to organise those values so you can feel confident about selecting the right projects for you.

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A checklist for using your values in your creative business projects