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Business

What is a ‘core value’ and why is it important?

I’ve wanted to be an astronaut since I was a kid. I’ve also wanted to be a journalist, art teacher, ballet dancer, performance poet, university lecturer, jewellery designer, ceramic artist, writer, florist and farmer. I’ve made pots, necklaces, collages, paintings, clothing, homewares and illustrations. I’ve studied history of art, Marxism, fashion theory, English literature, economics […]

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Business

Here’s a Checklist for Using Your Values in Your Creative Business Projects

  Having strong personal values tends to be a common factor among creative business owners. You can use these values in lots of different ways for deepening or growing your business. One of the ways might be understanding which are non-negotiable and which are negotiable values, so you can choose the projects you want to […]

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Business

How I Pick My Projects Based on Personal Values as a Creative Business Owner

The other week I had a fun brunch with Alix, who asked me: “How do you do the work you do, and manage to stick to your values?” If you run your own creative business, there will always be a time when you have to make a decision about a job which pays well, but doesn’t […]