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Marketing

“But I’m not that interesting!” Three reasons why your audience really DOES care about your story.

It’s a phrase I’ve heard many times before: “But I’m not that interesting!” Someone has convinced you that your story isn’t interesting. That no-one wants to hear about how you got to where you are, what your studio is like, the sort of creative techniques you use. That is BULLSHIT. You are super interesting. Your […]

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Business

How I Pick My Projects Based on Personal Values as a Creative Business Owner

The other week I had a fun brunch with Alix, who asked me: “How do you do the work you do, and manage to stick┬áto your values?” If you run your own creative business, there will always be a time when you have to make a decision about a job which pays well, but doesn’t […]

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Business

Why Saying ‘No’ Will Make Your Creative Business More Attractive (and Exactly How You Can Say It)

One small word. A whole new method to make your creative business more attractive, focused and enjoyable. And the exact ways you can use it.