It’s a phrase I’ve heard many times before: “But I’m not that interesting!” Someone has convinced you that your story isn’t interesting. That no-one wants to hear about how you got to where you are, what your studio is like, the sort of creative techniques you use. That is BULLSHIT. You are super interesting. Your […]
Building a strong, values-led brand sounds great. It sounds exciting and interesting. And it also sounds expensive, time-consuming and a lot of work. So why would having a values-led brand be useful? What can a good brand help you do in your business? 1. It helps you make more effective decisions. With the right brand, […]
Having strong personal values tends to be a common factor among creative business owners. You can use these values in lots of different ways for deepening or growing your business. One of the ways might be understanding which are non-negotiable and which are negotiable values, so you can choose the projects you want to […]
Today I want to talk to you about time and how we value it. The other day, me and a friend of mine were discussing getting some repairs done on his car, and whether he could do it himself. When we talked, I said “It really depends on whether you feel you have […]
One small word. A whole new method to make your creative business more attractive, focused and enjoyable. And the exact ways you can use it.