Hello! Thanks for reading. Welcome to my site. I’m Eleanor Snare and here you can learn more about why I do what I do.
First, I want to talk about ikigai. Ikigai roughly translates as “the reason for which I get up in the morning”, and it’s been identified as a contributor to long life expectancy and high levels of happiness.
My ikigai is to fulfil potential.
I want my clients to fulfil their potential. I want my allotment to fulfil its potential. I want to fulfil my potential in being a bread-baker, dress-maker and hip-shaker.
I can’t do that for you. I can’t make you get enough sales to retire to Bermuda, just as I can’t make my courgettes grow to prize-winning sizes.
What I can do is take away as many barriers as possible that are stopping you from doing that work. What I can do is give you a helping hand over the obstacle when I can’t take away the barrier.
I am here to take away the barriers stopping you fulfilling your potential.
The rest of it is up to you.
I used to be in a great rush to fulfil my potential, not really realising that – ssh, don’t tell anyone – it can never be fulfilled.
Humans have a whole great universe inside them, and there will always be more we can do, see, think and know.
What I’ve discovered to be most important is that we enjoy fulfilling our potential. We enjoy the process, and stop treating life like a giant to-do list.
Rushing, reacting and stressing out about what we haven’t achieved isn’t enjoyable.
It’s also not effective or fruitful.
My enjoyable, effective path through this maelstrom is one of sustainability.
Rather than busting a gut, pulling an all-nighter, or – my least favourite – ‘hustling’, I work in a sustainable way. I teach my students to work in a sustainable way, and show my clients how to do marketing in a sustainable way.
Sustainability is technically complex. But it can be intuitively simple.
Can I continue to do what I’m doing for the rest of my life without hurting myself, others, or my environment?
If your answer is “no”, the thing you’re doing is not sustainable. It will cause harm.
If your answer is “Oh, but I’ll only do it this way for a week or so, it’s just one late night, it’s just this particular meeting…”, then it is not sustainable. It will cause harm, even if you only do it for a week or so.
And from experience, unsustainable ways of working still generate results, and that means you keep doing them – even if it ends up hurting you in a very, very bad way.
I believe wholeheartedly in the sustainable approach.
Best practice can be everyday practice.
You can read about my sustainable approach to marketing in more detail here.
My values are simple. They are:
I have a checklist of questions I use when starting a project which helps me work out whether the project fits with my values. I also have a checklist which helps me make the project as sustainable as possible.
If the project doesn’t fit, I don’t do it.
I work as a marketing consultant, a copywriter and a tutor. These paths opened up to me because I excel at communication and encouraging others, and I love doing it.
I work with creative businesses, like marketing agencies, designers and makers, because my expertise and education is in the arts.
For three days a week I’m a marketing consultant and copywriter, working with businesses to develop their marketing strategy and delivery, plus training their staff in good writing. For two days a week I teach at the University of Leeds as a Fashion Marketing tutor.
This website will give you support to help you market your creative business in a sustainable way. It will give take away barriers to fulfilling your potential, and encourage you to do just that.
It’s a place for me to talk about new ideas which are interesting, useful or challenging and could inspire you to think differently.
I write about things which chime with my values. If they sound fun, you’ll like this site.
Thanks for reading
Enjoy reading and exploring the site, and get in touch via email or on social media (@ebsnare) to say hello. You can find out more about my services and costs using the top menu.