My values.

I like doing work I enjoy and I’m proud of.


I like working in a sustainable way. That means asking the question “Can I continue to do what I’m doing for the rest of my life without hurting myself, others, or my environment?“. If the answer is ‘no’, it’s unsustainable. I encourage my clients and students to work as sustainably as possible.

You can read about my sustainable approach to marketing here.

My values

My values sit at the core of everything I do, and inform everything I do and am. My values are:

  • Help
  • Wisdom
  • Love
  • Nature
  • Play

I use a checklist to make sure everything I work on professionally fits these values as is as sustainable as possible.

Fulfilling potential

I like lifting others up to fulfil their potential in all aspects of life. I aim to remove barriers so people can feel capable of exploring their potential, whether that’s in the classroom, in their business or sitting talking in the bar.