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Marketing

“But I’m not that interesting!” Three reasons why your audience really DOES care about your story.

It’s a phrase I’ve heard many times before: “But I’m not that interesting!” Someone has convinced you that your story isn’t interesting. That no-one wants to hear about how you got to where you are, what your studio is like, the sort of creative techniques you use. That is BULLSHIT. You are super interesting. Your […]

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Marketing

How should I choose what social media to use for my creative business?

In my role as a coach, mentor and tutor for creatives, I’m meant to know what the ‘right’ and ‘wrong’ answers are to my clients’ questions. Is it better to write a blog post or an email newsletter? Is it important I have business cards, or just a website? How often do I need to […]

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Marketing

“My Time Isn’t Worth Anything.” Is Yours? Why Valuing The Time You Spend on Your Creative Business Is Essential

  Today I want to talk to you about time and how we value it.   The other day, me and a friend of mine were discussing getting some repairs done on his car, and whether he could do it himself. When we talked, I said “It really depends on whether you feel you have […]

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Marketing

For Your Creative Business, Brand Should Be More Than How You Look

Today I want to talk about how your brand is more than just how you look.   We live in an age of the image. Since the development of television, and even since the invention of photography, cultural commentators have been saying some of our societies have increasingly been dominated by images. But right now […]

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Marketing

Here’s Why You’re Scared of Branding Your Creative Business, and Why You Don’t Need to Be

Today I wanted to talk to you about why some creative business owners seem to be scared of brand.   First, let’s clarify what I mean when I talk about a brand. I see brand as everything you are as a business. While your business might include you working in different capacities – doing your […]

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Marketing

What is Sustainable Marketing?

Marketing is seen as a necessary evil, but can it be good instead?

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Marketing

How to Network as a Creative Business Owner: Eight Simple Steps

Sweaty palms? Dry mouth? Networking can be a creative business owner’s nightmare – try these 8 steps for more successful results.

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Marketing

Four Simple Tips for Feeling Confident When You’re Using Twitter For Your Creative Business

Use these tips to connect with your potential customer base on Twitter and really stand out from the crowd as a creative business.

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Marketing

Learn How To Make Your Creative Business Stand Out From the Crowd with this Step-by-Step Guide to Competitor Analysis

Use this step-by-step guide to competitor analysis and make your creative business stand out, attract customers and generally just a bit better.