I’ve wanted to be an astronaut since I was a kid. I’ve also wanted to be a journalist, art teacher, ballet dancer, performance poet, university lecturer, jewellery designer, ceramic artist, writer, florist and farmer. I’ve… Read More »The biggest benefits of finding your why as a small business owner with lots of different interests
Two easy questions for small business owners to ask themselves when choosing which social media channels to use
In my role as a business mentor and marketing consultant, I have to know what the ‘right’ and ‘wrong’ answers are to my clients’ questions. Is it better to write a blog post or an… Read More »Two easy questions for small business owners to ask themselves when choosing which social media channels to use
In my recent workshop on How to Present Your Products Online, one of the factors I talk about is sharing your story. Your story – where you come from, what inspires you, why you do… Read More »Sharing Your Story as a Creative Business Owner
“My Time Isn’t Worth Anything.” Is Yours? Why Valuing The Time You Spend on Your Creative Business Is Essential
Today I want to talk to you about time and how we value it. The other day, me and a friend of mine were discussing getting some repairs done on his car, and… Read More »“My Time Isn’t Worth Anything.” Is Yours? Why Valuing The Time You Spend on Your Creative Business Is Essential
Today I want to talk about how your brand is more than just how you look. We live in an age of the image. Since the development of television, and even since the invention… Read More »For Your Creative Business, Brand Should Be More Than How You Look
Today I wanted to talk to you about why some creative business owners seem to be scared of brand. First, let’s clarify what I mean when I talk about a brand. I see brand… Read More »Here’s Why You’re Scared of Branding Your Creative Business, and Why You Don’t Need to Be
Marketing is seen as a necessary evil, but can it be good instead?
Sweaty palms? Dry mouth? Networking can be a creative business owner's nightmare - try these 8 steps for more successful results.
Use these tips to connect with your potential customer base on Twitter and really stand out from the crowd as a creative business.