On 28th September 2017 I’m launching a new do-it-yourself product for creative business owners to help them create a crystal clear brand.
It’s a downloadable workbook that takes you through all the essential, heart-and-soul elements of a brand, from your purpose and vision to your personality and core messages.
A brand sounds great – but it also sounds like a lot of work.
Why is having a crystal clear brand useful for creative business owners? Here are four simple ways it’ll help you build your creative business and reduce the stress and struggle you might be experiencing.
1. More effective decision making
With the right brand, the biggest impact you’ll see on your business is your ability to make more effective decisions. A brand is like a guiding light; it helps us decide what’s worth spending our time and energy on, and which things we should let go.
This applies to operational decisions – like the sort of products you should make and how you should make them – as much as it does to marketing tactics.
2. Less stress and struggle.
With more effective decisions comes less stress and less struggle. Creative business owners already have a hundred different plates to spin, from graphic design to accounting to email marketing.
Having a crystal clear brand makes spinning those plates much easier and smoother, making the whole experience of running your business more enjoyable.
3. Easier and enjoyable marketing
A consciously-created, crystal clear brand also makes it easier and enjoyable to focus your marketing in the right direction.
Rather than thinking about all of the things you should be doing, because someone on the Internet told you it was important, you can use your brand to guide you on focusing on what’s essential and relevant to you and your customer.
4. A consistent, clear message
For me, one of the most exciting things about developing a crystal clear brand is that it means your creative business will have a consistent and clear message for your customers.
Instead of not knowing what to say to your customers online, in print or in person – or worse, not really knowing why you’re saying it – your brand will guide you. You’ll have consciously created a message that’s clear and consistent; one of the key ways in which businesses achieve success.
In this article I talked about how brand is created whether you’re doing it consciously or not. With a brand that’s crystal clear, you realise you can be in charge of that conversation.
You can give your customers the message you want them to have, not rely on the one they make up about you when you’re not in the room.