Since I started my career, I knew I cared about small businesses.
I spent four years in two of the biggest marketing and communications agencies in the North of England, working on communication and marketing projects with nearly 40 national and international brands – and it drove me a little bit crazy.
I worked with brands like Unilever, NatWest, TSB, Littlewoods, ghd, New Look, Marks and Spencer, Eastpak, TalkTalk, Dreams, Asda, Lloyds Banking Group … and yes – all the while being driven crazy.
It drove me crazy because I quickly realised something: people don’t care about big brands.
They care about businesses like yours.
Small businesses, not big brands, are the businesses that make our day. You run the businesses that matter to people.
That’s why, in 2015, I started my own business to help small business owners be successful and feel good in the process.
(Of course, people from my old job knew me as someone who could do corporate work – so I still got projects with brands like American Express, Royal Canin, Happy Socks and agencies in London and Yorkshire.)
I began to work with incredible individuals who wanted to have a small business that felt as good as it looked.
Now, I’ve worked with architects, PR companies, personal stylists, fine artists, branding photographers, luxury handbag creators, interior designers and independent jewellers to shift from a frantic, frazzled mindset to the fantastic small business owner they knew they could be.
I developed my skills as a consultant, mentor and coach during my role as a lecturer in Fashion Marketing at the University of Leeds, visiting lecturer at London College of Fashion, and my Certificate in Personal Coaching from the Coaching Academy.
Remember what it was like to be 18 and not know what the fuck you were doing with your life? Yep, me too. I helped more than 100 students in their frantic final year create work they’re proud of. Hell, I was proud of it. And in 2018 I completed the ‘teacher training of university’ to become a Fellow of the Higher Education Academy.
I’ve built a career I love, presenting research in Milan, New York and Stockholm, writing for national and international publications, sitting on advisory boards, delivering a transformative careers programme, performing at Leeds International Festival, winning awards for my poetry and generally having a damn good time of it all.
I didn’t do it by winning the lottery, having a family with lots of connections, or selling snake oil or my soul.
I did it by recognising my time was mine to control …
… my motivation muscle was mine to exercise …
… and my success was my own to create.
That’s what helped me achieve what other people thought was impossible.
And that’s what I’d like to give you.